The project

“Take the best that there is and make it better”.

Sir. Henry Royce

Our focus wasn’t on the technicalities of the ski itself; it was on the customers’ experience of use and their interaction with skiing: What do you look for? What is the prevailing emotion?

Alberto Bolognesi collected the answers to these questions in over 20 years of close observation and direct dialogue with over 3000 clients he accompanied around the world. He personally tested more than 700 pairs of skis, of all brands, shapes and builds and in his laboratory, among the first in Italy, he assembled more than 1700 pairs of freeride skis.

We start from an intention,
not from the product.

We weren’t looking for a run-of-the-mill commercial ski; we were looking for a superbly crafted, high quality ski that stood out in terms of agility and versatility.

A ski with a philosophy and completely Made in Italy, aesthetically appealing, shared by a community and built totally to an ethic that emphasizes sustainability.

Scopri gli Sci

The result:
THE SKIS THAT CHOOSE YOU

Ambinskis aren’t just something you purchase or even your first pair.

They are chosen from some careful introspection around your needs, because when you know what you need, that’s when the skis will choose you as their worthy travelling companion.

The spirit is not to pursue a goal but to travel a path, free to go in any direction, ready to face the unknown and always at peace with yourself and nature.

peace with yourself and nature

L'idea e la filosofia

“You cannot travel the path until you have become the path itself”.

Buddha

Ambin is a shared project

The Ambiskis project is shared among 36 friends, each one contributing their own skills to embrace a single philosophy for a successful outcome.

For years we were talking about producing a ski with a soul and not only a piece of technical equipment but also a sincere and reliable travel companion.

A ski with a philosophy and completely Made in Italy, aesthetically appealing, shared by a community and built totally to an ethic that emphasizes sustainability.

Choose Ambin and become part of the story.

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